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Our Method
Our business is to solve problems, but often our clients are not even sure what the problem is or where to begin. That is why we begin every engagement with the discovery process. We work closely with you to diagnose the issues and determine their root causes. Together, we define goals and objectives, identify what success will look like and, ultimately, how we will get there.
Often the discovery process takes us through the following areas within your business. We can move through any or all of the below steps to determine if the problem and solution lies in the data, the systems, the culture or execution:
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The infrastructure speaks to the analytic environment in which we work. By improving the data and systems and ensuring that the right people are in place, we improve the infrastructure.
Services include:
(x) Data Gathering - We make sure you have the right data to the job done whether it is retailer/distributor supplied, syndicated or custom consumer research
(x) Data Cleansing - We scrub the data to ensure integrity & accuracy
(x) Database Maintenance - We make sure a process is in place for ongoing ETL and staging
(x) Integrating Business Intelligence Tools - We recommend the right tools for the job
Once the tools are in place, use them! We help you answer fundamental questions regarding consumer behavior and attitudes. Who is buying? What, where and when are they buying? How are they buying? And of course, why are they buying? Market intelligence, business analysis, customer insight all help improve our analytic competency.
Services include:
(x) Category management & planogram analyses to assess assortment efficiency
(x) Pricing effectiveness through elasticity studies, ladders and evaluation of national/private brand relationships
(x) Advertising & promotional analyses to quantify impact and plan for the right products, vehicles & offers
(x) Database marketing analytics to identify the right consumer segments, & retention/acquisition programs
(x) Custom qualitative and quantitative research to determine the why behind consumer buying
We make sure that processes are simple, repeatable and rely on roles rather than people, because people move and change positions; roles generally stay the same.
Services include:
(x) In depth analysis, review and replacement of broken processes
(x) Recommendations for resource allocation and structuring of analytic departments
(x) Optimize and automate ETL, sales reporting and template development
Once the capabilities are built and standardized, we train key constituents in the organization to equip sales associates and brand managers with better tools and resources to meet customer needs.
Services include:
(x) Category Management 101
(x) Fundamentals of business math for sales people and marketers
(x) Intermediate and advanced Excel for business users
(x) Building compelling presentations
(x) Effective market auditing (store checks, web & catalog reviews)
Combine your resources with the customer's, leveraging both parties’ marketing, merchandising and supply chain insights to develop consumer-based growth strategies.
Services include:
(x) Developing and maintaintinga regular reporting suite
(x) Building category development plans
(x) Auditing for compliance
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